Brand new day for our image

The State Water brand has been refreshed to reflect our strategic direction and highlight our various focus areas.

Featuring the new tagline, "Taking care of it", the brand strategy and imagery was developed internally following customer, staff and stakeholder research.

The research suggested State Water is a 'can do' organisation with knowledge of customers and river operations and a focus on project delivery.

The branding also includes a series of creative concepts which reflect our focus areas of customer service, dam safety, the environment and water efficiency.

The revamped logo incorporates the tagline and will progressively be rolled out across the corporation as replacements are needed.
 

    

 

 

 Media contact: Jane Urquhart (02) 6841 2087